Benji Kushwaha: How to Scale a Business Through Bespoke Service Offerings

In today’s competitive market, businesses are constantly seeking innovative ways to stand out and achieve sustainable growth. One such strategy gaining significant traction is the implementation of bespoke service offerings. Benji, a seasoned entrepreneur, emphasizes the importance of adapting to evolving customer needs. According to Benji, “customers’ requirements are changing” and businesses must also change by adopting customizations. This approach not only meets specific client demands but also unlocks significant scaling opportunities. Benji’s experience highlights the transformative power of customized solutions in driving business expansion.

The Power of Customization

Benji notes that businesses shouldn’t just focus on what they offer but also, they need to “change and adopt those customizations.” He shares an example from his own experience, starting with basic house cleaning before expanding into various related services. This organic growth mindset allowed him to identify new needs and provide comprehensive solutions. “We can do your gardens, we can do your roof, we can do your gutter,” Benji illustrates, emphasizing how one service led to another. This strategy of expanding services allows companies to be seen as a comprehensive solution provider and a one-stop shop, Benji believes. This not only opens avenues for greater revenue but also enhances the client experience. Benji goes on to say that, “the more solutions we can provide to the customer, means more business we’ll get in return.”

By offering a wide array of services, businesses can become the preferred partner for their clients. Benji points out that clients feel more relaxed because they don’t need to “worry I need to find someone else for this.” With a single point of contact, clients can access a full suite of services, streamlining operations and creating a sense of ease. This strategy can help a company become a “GoPro manager contact,” as Benji mentions. Benji adds that it allows them to focus on their core activities while relying on a trusted provider for various needs. This level of convenience and reliability builds strong client relationships.

Navigating Challenges in Scaling Bespoke Services

Scaling bespoke service offerings isn’t without its challenges. Benji highlights the importance of maintaining consistent service quality across different areas. He warns that when businesses expand, “they want to have a similar experience throughout different areas.” To solve this, there needs to be a lot of training involved. Inconsistent experiences can negatively impact customer satisfaction, which he addressed. He also points out the need to have similar procedures in place to ensure quality is consistent which is vital to maintaining reputation.

Another challenge, according to Benji, is adapting to new systems and locations. He mentions that businesses need to be prepared for “a lot of interchange.” Benji also adds that staffing is a crucial aspect, especially when providing services because “everything starts with the staff.” He points out the need for employees with the right mindset who align with the company’s goals. He notes that it is important to ensure that everyone knows “what we are here for and what we want to achieve throughout the company.” In his experience, initial setups in new areas can also present challenges, because companies need to organize resources and infrastructure, which Benji calls “fixed costs.” This means the company must be prepared to invest before gaining profitability.

Transitioning to a Tailored Approach

When shifting from a standard service model to a tailored approach, businesses need to be strategic. Benji notes that companies need to ensure that their new offerings are of higher quality than what customers are currently receiving. “If we can do better than what they’re currently getting”, it can be a win-win situation for both parties. Yet, as with any new customer who is reluctant to change, this can be addressed by offering higher quality services which would encourage them to switch to a different provider.

He further explains that a company needs to “make sure they have a proper plan in place and everything has been researched.” This also helps you understand the challenges customers face with their current solutions. Benji notes that businesses must be prepared for the change that comes along with implementing the tailored approach, because “people don’t like change.”

Connect with Benji Kushwaha on LinkedIn to find out more about scaling a business and for more information on White Spot Group